Conversion Rate Optimization
Conversion rate optimization, or CRO, is the process of improving your conversion rate. CRO typically involves generating ideas for elements on your site or app that can be improved to increase conversion and then validating those hypotheses through testing. It helps to identify which elements on your pages optimize your online conversion rate. For example, you might test different headlines, buttons, add ons, calls to action on your landing pages to see which variations lead to more conversions.
Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.