Insurely, a European provider of financial data infrastructure covering insurance, pensions, wealth, and credit, today announced that Eijra has launched a consumer AI product built on Insurely’s data platform. The product is among the first in Europe to operate on structured, normalised insurance data.
Eijra uses Insurely’s infrastructure to give users a complete, real-time view of all their insurance policies, enabling an AI layer to identify gaps, duplicates, and overpriced coverage across providers. Through Insurely’s APIs, all relevant data and context about the customer’s current insurance policies can be utilized by the AI and applied and used in the Eijra platform.
Building AI applications in financial services depends on access to consistent and reliable data. Insurance and pension data in Europe is typically fragmented across multiple providers and formats. Insurely has been working since 2018 to aggregate and standardise this data, initially to support financial institutions in managing customer financial information. The same infrastructure is now being used by companies developing AI-based products.
"Every AI fintech company hits the same wall eventually, the data and the relevant user context just isn't accessible. Insurely was the only infrastructure that met our high bar. By partnering up with Insurely, we could build what we'd set out to build," says Douglas & Nicolas, co-founders of Eijra.
“A growing number of companies building AI products are facing the same challenge: access to structured, usable financial data,” says Martin J. Gylfe, CEO and co-founder of Insurely. “Eijra is one of the first to launch a product based on this infrastructure.”
With demand for AI-powered financial products picking up across Europe, the availability of structured insurance and pension data has quietly become the deciding factor for anyone building seriously in this space. Insurely is that data layer for Europe.
About Insurely
Insurely is one of Europe's leading open finance providers within insurance and savings. With real-time access to a broad range of financial data, including investments, pensions, insurance, and savings, Insurely empowers banks and other financial institutions to gain new business opportunities and build the next generation of financial products. Founded in 2018, Insurely is driven by the vision of making financial services more accessible, understandable, and valuable for everyone.
About Eijra
Eijra is a Swedish insurtech company that helps individuals understand, monitor, and optimise their insurance. Through BankID authentication and direct integrations with major insurers, Eijra automatically analyses a user's complete insurance portfolio and surfaces clear, actionable insights. Eijra is building the system of record for personal insurance. Founded in 2026 in Stockholm, Sweden.