The next frontier for banks isn't banking.
Insurely is the financial data infrastructure powering banks and fintechs across Europe. Citadele Bank used it to bring property insurance into its digital banking experience.
A first for the Baltics.
For decades, banks have defined themselves by what they sell: accounts, cards, loans. The next decade will be defined by what they unlock for their customers, even when the product isn't theirs. Home and car insurance isn't a banking product.
But understanding your insurance, comparing it, improving it? That's a financial decision. And increasingly, the bank is where customers expect to make it.
A first for the Baltics.
Together with Citadele Bank and BTA Baltic Insurance Company, we built a single place where Citadele's customers can see their existing property insurance, compare a new offer, and make an informed decision in minutes.
The portal sits inside Citadele's digital experience. The infrastructure is ours. The insurance expertise is BTA's. The customer focus is Citadele's. Each partner does what they do best.
The Citadele insurance portal went live on May 12, 2026 at insurance.citadele.lv.
A model more banks will follow.
Banks across Europe face a strategic question: how do you stay relevant when customers expect every financial decision, not just every banking decision, to live in one place?
Citadele's answer was to partner, not rebuild. To bring in the infrastructure and expertise required, and focus their own product team on the customer experience.
It's a template more banks will use.
