Open Finance in Europe: The Demand Is Here explores how citizens and institutions across Europe are using open finance today and what the future potential looks like under the upcoming Financial Data Access (FIDA) framework. Based on behavioural data from six European markets, the report combines quantitative evidence, partner insights, and real use cases to paint a clear picture of how demand is evolving. It highlights where adoption is already strong, where latent potential exists, and what policymakers and financial actors can do to capture the benefits.