Skip to content

ICA Insurance increases customer engagement with Insurely.

ICA Insurance teamed up with Insurely to give their customers a digital overview of all their insurance policies and to make it easier to compare them with ICA’s offering. This not only increased engagement but also proved to be an opportunity to be more personal.

About ICA Insurance.

ICA Insurance is one of Sweden’s fastest growing companies within non-life insurance with just over 1% market share. Their ambition is to keep growing faster than the market and become a market leader. The ICA group (including a Swedish retailer in food and health, a bank, a real estate brokerage firm, and an insurance company), with its strong market position and broad reach, represents a great competitive advantage for ICA Insurance as they build beneficial insurance offerings around different categories.

From complex and inaccessible to simple and accessible.

Many people today have insurance policies with different insurance companies and need to visit their insurers' various websites to access their insurance information. On top of that, insurance information looks different for different companies, making it difficult to understand how two insurance policies compare. Making a comparison takes both time and effort which means few people actually do it.

ICA insurance wanted to change this - making it easier for people to get an overview of their existing insurance policies from their different insurance companies and, at the same time, making it possible to compare those policies with ICA Insurance’s offering. To realize the idea, they teamed up with Insurely to develop the digital service “The Insurance Challenger”.

Improved customer experience through increased transparency.

“The Insurance Challenger” is built on Insurely’s Data Aggregation API that allows users to collect their personal insurance data from any insurance company on the Swedish market in real-time. The information is aggregated in a user-friendly interface in which insurance policies can be viewed digitally in a standardized format, e.g. price, insurance number, expiration date, and content. This makes it easier to compare insurance policies.

This so-called “Insurance Wallet” Solution improves the customer experience, increases engagement, and works as a foundation for up-sell and cross-sell as well as for personalized communication due to better customer insights.

The solution is made possible by Insurely’s market leading open insurance technology that enables increased accessibility of insurance information which in turn enables further innovation. This allows people to make sure they have the proper insurance protection for their needs, make better-informed decisions, and truly understand what coverage they have today.

“For us, it’s completely natural to collaborate with a fast moving and innovative insurtech like Insurely so that we can offer our customers sharp digital features faster”

Caroline Farberger, CEO, ICA Insurance 

A first step towards a personal insurance experience.

ICA Insurance believes in simplicity, transparency, and comparison and is very happy with the Insurance Challenger - a feature that is still only offered by ICA. The insurance overview and comparison with ICA’s insurance offerings has given positive results. Every month, thousands of customers are using the Insurance Challenger to get  a better understanding of their insurance portfolio. The feature is very appreciated and is a way for ICA to be more personal in their communication with their customers.

From idea to execution.

From the start, ICA Insurance believed in a mix between developing things on their own and partnering with an insurtech with existing smart solutions. They saw benefits in Insurely’s speed and flexibility from idea to execution early on. Because Insurely also offers an already developed Data Aggregation service that was easy to integrate, it was an easy decision to collaborate.

“The collaboration with Insurely went very well. They were well informed about our plan. For challenges along the way, we had a support channel through Teams where we got instant support during the whole project", says Caroline. 

Other Stories