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Sensor Insurance closes more deals with Insurely.

With customers not properly understanding their insurance coverage, Sensor Insurance's selling process could previously be long and complicated. Now, by using Insurely’s Insurance Data Access and Advisor access, the offline sales experience is more digital and more effective, which benefits both Sensor and their customers. It’s a win-win.

Today, many people don’t know what type of protection they have or what risks they need to insure against. In addition, truly understanding insurance can be both time-consuming and complicated for consumers. Sensor Insurance wants to change this and help people make well-informed decisions about their insurance situation. Sensor Insurance is an insurance intermediary founded in 2017, offering affordable and easy-to-understand products, selling both through customer dialogues over the phone but also online.

“Insurely enables us to offer the right policy both in terms of coverage and price!”

Joakim Ström, Co-Founder and CEO, Sensor Insurance:


Before Sensor Insurance started empowering their advisors with real-time insurance data, customers had to search for their insurance policies on their own or contact their insurance providers when not knowing the price, coverages, due dates, or payment plans. This slowed down the buying process and sometimes discontinued it due to the hassle. But since Sensor has started using Insurely’s products, things have gone much more smoothly. Joakim Ström, Co-Founder and COO of Sensor Insurance, explains:

- We’re currently on a growth journey, where Insurely is supporting us in streamlining our offerings and connecting the online and offline customer journey. They help us collect the right information without effort from our customers, enabling us to deliver a unique and relevant offer both in terms of coverage and price. This is exactly in line with our ambition of being an innovative company, which gives us a competitive edge.


Increased quality with real time data.

With Insurance Data Access and Advisor access, Sensor’s advisors can ask customers during a phone call to share their insurance information. Through Insurely’s technology, this is possible in real time through the customer authenticating to their current insurers with BankID (the largest electronic identification system in Sweden with a usage rate of 94% among smartphone users). When ready, the customer and the advisor at Sensor can together go through the insurance protection and ensure adequate coverage.

Joakim has a long background in the insurance industry and knows what a difference this kind of service makes: 

- The biggest difference between our previous and current way of working is that we can really give the customer correct advice and trust that the documentation gets done accurately from the beginning. Insurely makes it easier for both our customers and for us. It creates enormous value for our employees and for the company as the error margins decrease significantly, and it creates a better experience for our customers.

"You can do all the work for the customer. It makes things easier for us and the process goes much faster. It also makes it easier for the customer as they don’t have to stay present if they don’t want to; they can do something else in the meantime, and then we can just call them with the information when we have it. That way, they don’t have to set aside time to make the comparison themselves."

- Customer representative, Sensor Insurance


Giving more power to the customers.

The collaboration between Sensor and Insurely started as a trial but has continued since the value of the collaboration became apparent. Now, we've worked together for over two years, and Sensor will soon expand their offerings with Insurely’s innovative technology. 

- The market is continually becoming more mature for using this kind of technology. Some elderly people can still find it unsettling to use BankId, but this barrier decreases as soon as they see the benefits. The data we access also helps us to develop our offerings, Joakim says and continues:

- I think Insurely has found a way of approaching the insurance industry in a very innovative and smart way. It gives more power to the customers, enables comparison, and creates a fair market as there’s better access to information. 


Are you curious about how Insurely’s Sales Support Tool works?

Read this step-by step guide to learn more:


  • The advisor makes an outbound call or receives an inbound call.
  • The advisor asks if he or she can review the customer’s current insurance coverage.
  • The customer agrees and receives a link from the advisor to allow for insurance data sharing.
  • The customer verifies with BankID that the advisor may share in viewing the existing insurance information.
  • The data is retrieved, and another link is sent to the customer.
  • In the link, the customer can see the data visualized, i.e., gathered information about his or her current insurance policy (content, price, end-date).
  • The advisor presents and compares their insurance offer with the customer’s current insurance.
  • Together, in real time over the phone, they both see the two policies and can discuss what suits the customer best.

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