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Bliwa makes insurance easier to understand using Insurely’s technology

Bliwa, a Swedish insurer with the mission to redefine the insurance experience and accelerate time to market while providing world-class customer service. 

In line with Bliwa's commitment to innovation, they collaborated with Insurely to develop Behovsguiden, a digital experience designed to make insurance easier to understand and empower customers to make informed decisions.


What is Behovsguiden?

Behovsguiden enables consumers to assess their insurance needs through personalized evaluations, ensuring they have adequate coverage tailored to their needs and preferences. By leveraging Insurely's Insurance Data Access, Bliwa delivers comprehensive insights and customized recommendations to their customers, aligning with their customer-centric philosophy.

Behovsguiden enhances customer satisfaction and increases trust in Bliwa as a provider as well as strengthening their partnerships, focusing on people first.

Today, Behovsguiden stands as one of the cornerstones of Bliwa’s customer service strategy, transforming complex insurance decisions into simple, accessible customer service processes.


Bliwa ensures that customers feel empowered and informed.

Behovsguiden has over 13,000 visits since its launch and nearly 7,500 recommendations provided, where customers appreciate the clarity and guidance offered.

"As a company, we have a responsibility to our customers to ensure they have the best possible opportunities to choose the right insurance coverage. Behovsguiden is a way to help our customers and assist them in making better decisions about their insurance coverage" - Johan Gunnarson, Deputy CEO

With the use of Insurely’s technology and a dedication to give their customers better insurance experiences, Bliwa continues to lead the way towards a future where insurance is transparent, accessible, and understandable for everyone involved.


About Bliwa:

Bliwa Livförsäkring was established in 2003 and is a mutual specialist company that offers personal insurance through group policies. In collaboration with companies and organizations, we insure approximately one million people.

Bliwa offers insurance that provides financial security in the event of accidents, illness, death, or unemployment, as well as quick access to healthcare when needed.


How it works:

  • The customer starts their journey at Bliwa’s Behovsguiden.
  • They verify themselves through BankID.
  • Insurely searches for the customers insurance policies through (insert solution).
  • Insurely returns normalized and standardized insurance data to Bliwa.
  • Bliwa presents relevant information to the customer, and provides an insurance offer better adapted to their needs.
  • The customer can then choose to accept the new offer and Bliwa are thereby closing the gap between the need and the as-is situation.
  • The customer gets a better understanding of their insurance coverage and Bliwa gets a more informed and happy customer. It’s a win-win. 

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